This is an ironic, sometimes frankly ridiculous and at the same time sad story about the everyday life of the so-called “upper middle class” - glorified by Woody Allen in America, but still very small in Russia among wealthy citizens. In addition to the enviable affluence, all these businessmen, movie directors, fashion directors, owners of dental clinics and their beautiful wives who are stuck in existential doubts and trivial adultery, are also united by their sonorous `pioneers` (Russian boy & girl scouts) past, which sometimes turns out to be much more difficult than to build a mansion in New Riga...
Lyubanya, a hairdresser who has lost her job, and her eleven-year-old son find themselves in a difficult situation. She tries to borrow money from his girlfriend Simkina. She agrees to help, but only on the condition that Lyubanya will help her regain the man she loved, a certain Valeriy. Lyubanya must "accidentally" get acquainted with him and pretend to be his ideal, and when he falls in love with the "woman of his dreams" — leave him. Then Simkina will appear to "glue" Valeriy's broken heart, and at the same time their broken relationship. Out of desperation, Lyubanya joins in this game, but very quickly realizes that she has fallen in love. The heroine faces the question: how to tell Valeriy the truth about himself and their "casual" acquaintance?
The main character of the film is a young playboy Pavel Makarov. Waking up after another party, he finds a strange girl next to him, who seriously offers to marry her, but is refused. The daughter of a local authority, she is not used to hearing the word "no". And now Makarov is in serious trouble: he has to leave his hometown urgently.
A young captain demobilized from the army, in search of a better life, comes to Moscow. All attempts to earn money honestly for housing and food end in failure. In addition, he owes a large sum to his comrade in the military school, who has long abandoned the army and is successfully dancing striptease in one of the capital's clubs. To pay back the debt, the hero agrees to work in a striptease and from that moment becomes a professional gigolo.
A young woman (Nastya) arrives in Moscow to study at the Conservatory and thinks her sister (Alya) will help her with a place to stay. Her sister, however, can only offer her to live in the hospital, where her son is waiting for a kidney transplant. Meanwhile, the only source of money for them is a rich family, more exactly Dmitri, a football related "businessman", for whom Alya has been working as a cleaning lady. Then comes the romance between Nastya and Dmitri, but...
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